Veganuary inspired and supported over 620,000 people to try vegan during our 2022 campaign – with participants from over 220 countries and territories. We have worked with businesses to drive up vegan food provision in shops and restaurants, and have made veganism more visible and accessible through our work with national and international media.
WHO WE ARE
Veganuary is a non-profit organisation that encourages people worldwide to try vegan for January and beyond. During the 2022 campaign, more than 620,000 people took our pledge to try a vegan diet, while more than 1,540 new vegan products and menu options were launched in our key campaign countries.
Throughout the year, Veganuary encourages and supports people and businesses alike to move to a plant-based diet as a way of protecting the environment, preventing animal suffering, and improving the health of millions of people.
OUR VALUES
Impact: we are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct resources to that end.
Empowerment: we will optimise our outreach to support and encourage people on their vegan journey in a non-judgmental, positive, constructive, and easily accessible way.
Collaboration: by partnering with other mission-driven organisations and working closely with businesses, we will make a bigger difference.
Diversity and inclusion: we know that it takes people with different ideas, strengths, interests and backgrounds to achieve our vision; we appreciate the value of this and how it brings us closer to achieving our mission.
Respect and integrity: in all internal and external relationships, we will strive for genuine, honest, and transparent communication.
Resilience: we will continue to create a professional and sustainable (human, social, economic and environmental) organisation.
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